Trade Marketing Manager

Mô tả công việc

• Develop annual and quarterly Trade Marketing strategies aligned with brand and business growth objectives.
• Build tailored channel strategies for OTC, MT, and ETC to enhance brand presence, shopper experience, and commercial competitiveness.
• Optimize trade investment and budget allocation to maximize ROI and sustainable channel performance.
• Design and execute national and regional trade initiatives to drive sell-in and sell-out, including promotions, trade deals, incentives, and in-store visibility programs.
• Lead end-to-end POSM planning: concept development, production, distribution and compliance monitoring.
• Ensure excellence in execution at point of sale through strong collaboration with Sales and on-ground teams.
• Monitor and evaluate trade programs using clear KPIs to assess effectiveness and propose continuous enhancements.
• Analyze channel performance, pricing, market dynamics and competitor activities to inform timely trade interventions.
• Safeguard channel balance by managing promotional mechanics, pricing architecture, and channel differentiation to avoid cannibalization.
• Partner with Sales, Brand Marketing, Finance and Supply Chain to align demand forecast, inventory planning, pricing strategy and activation calendar.
• Build and maintain strong business relationships with key accounts, distributors and strategic trade partners.

Yêu cầu ứng viên

• Bachelor’s Degree in Business, Marketing, Economics or related fields.
• Minimum 5 years of Trade Marketing and Brand Marketing experience in FMCG, Consumer Healthcare or Pharmaceutical industry.
• Proven success in managing multi-channel (omni-channel) trade environments such as OTC, MT, GT/ETC, and e-Commerce.
• Experience working with pharmacy or healthcare channels is an advantage.
• Strong commercial acumen, analytical thinking and data interpretation skills.
• Demonstrated excellence in trade program design, execution and performance management.
• Strong project management, stakeholder management and communication capabilities.
• English proficiency (both spoken and written) is required.
• High level of proficiency in Microsoft Office (Excel, PowerPoint); familiarity with BI tools is a plus.
• Strategic, structured, and results-driven mindset.
• Strong collaboration skills with the ability to influence cross-functional teams.
• High sense of ownership, agility and resilience in a fast-paced growth environment.

Quyền lợi

• Opportunity to join a high-growth, science-led organization shaping the future of probiotics.
• A collaborative and performance-oriented culture that values innovation, ownership and leadership.
• Competitive compensation and career development opportunities.
• Full salary insurance; 13th salary, business bonus

Địa điểm làm việc

- Hồ Chí Minh: 380 Trần Hưng Đạo, Phường Chợ Quán

Thời gian làm việc

Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)

Cách thức ứng tuyển